In this blog post I give you a very brief idea about what I, as an editor, want to see when I receive a referee report. This is my own personal view, but I know it is shared by many other editors out there. So here is a brief guideline what to do and what not to do.

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I am really having a hard time these days to continue to believe what I read in the press. There are two reasons for this. One, lots of journalists are simply not well-informed about what they are writing about and copy-paste or collect too quickly from other sources without fact-checking. Two, the press becomes more and more a partisan platform for media moguls and their parties. In order to restore trust and objectivity in the press, do we need to regulate the press?

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I’ve been looking at a hotel on for a conference. Incidently, a friend of mine looked at the same hotel for this conference. Now facebook informs me that this friend of mine has also been looking at the same hotel.
Isn’t this just great? Look how helpful those advertisement companies are. Maybe I’d have never met him there.
Incidently, what facebook and co apparently didn’t know is that I did a joint booking, a room for my friend and one for myself.
For some reason, my friend’s google agenda has already put this event in my friend’s calendar. And the only thing I passed to is my friend’s name.
So gives information to some advertisement company that shares this information through facebook, and it also provides information to Wow. Isn’t the internet a great place nowadays?
And seriously, all this fuzz about facebook sharing user data with some company that used this in the US election? That is simply the tip of an iceberg.
Face it: There is no regulation on the internet. There is no anonymity. Advertisement companies are exploiting everything you do. Facebook and co. are living off that.
As an economist I can only tell you: put your money in advertisement companies. Governments don’t seem to want to regulate these, and this is cleary where all the business is. After all, all the big companies are investing significant and increasing shares of their earnings on advertisement. Coca Cola spends roughly four billion USD annually on advertisement. Four billion USD. In one year. On advertisement. More than the annual development aid of most European countries. A company does this. A single company.
And so it doesn’t surprise me that everyone is constantly buying all this crap, these gimmicks, widgets and gadgets. You can erroneously claim that you may be immune to advertising, but in all honesty your are not. And why should you be? Why should you be the only one that is immune? What makes you different?
And if you still believe that you are not affected by advertisement, then look around you. What stuff do you own? What things do you really need? Which ones do you really use? Where do you eat? What do you eat? What do you drive? What clothes do you wear? How big is your house/flat? How many clothes do you have and how many do you actually wear? And so on…
The moral of this story? I would say that we need two discourses on advertisement. One, which is more fundamental: Do we really need advertisement? If I know what I need then I go into a specialized shop to buy it. And only it. And that’s it. I don’t need advertisement to tell me about all these products which are out there that I don’t need right now. However, what about products that I don’t know about now but may find useful anyway? This is informative advertisement. It would be useful as long as it simply informs me. Forget all the packaging stuff, all the plastic wrapping that has nothing to do with the product and only makes it look good so you are induced to buy it. One should buy a product for the product’s sake and not because the packaging is nice. You are anyway going to throw it away in the moment you unpacked it.
Two, should we allow preference-changing advertisement? This is entirely different to the previous advertisement. In the former case you are informed about the existence of product, in the later case you are induced into believing a product is useful for you. That’s simply messing with your mind. Most of the advertisement out there is preference-changing advertisement. And of course it works. Otherwise all these companies wouldn’t invest in it. You’ll buy, and it’ll just end in some corner of your flat. But you bought it, and the wheels kept turning… Your money is now someone’s else money, and the only difference is that you’ll need to buy a new cupboard to hold all the additional stuff that you bought and will never use. And this is where Walmart jumps in.  Walmart spends annually 2.4 billion USD on advertisement. And so it goes.

Walking through Luxembourg’s country-side, one notices incredible amounts of litter everywhere along the streets and forests. Every couple of meters one finds empty plastic bottles or pieces of rubbish lying around. Remind you, Luxembourg is one of the richest countries in the world. If Luxembourg cannot handle its own waste and litter, how and why should one expect poorer countries to do otherwise? Also, how can we expect that our oceans are ever going to be free of plastic if we cannot even handle the litter on our own doorsteps?

Clearly, politicians in Luxembourg are doing way too little and surprisingly don’t seem to treat this as a serious problem. This is very annoying. But one cannot always point the finger at politicians. This is everyone’s problem. There does not seem to be a sufficiently strong social norm to reduce littering.

So here are simple rules, for some they may unfortunately be #ProvocativeThoughts, on litter:

  1. Don’t litter – your home is not only your house. You don’t litter in your house, so don’t litter in home, i.e. your community.
  2. If you don’t want that others litter in your area, then don’t litter in other people’s community.
  3. If you see someone littering, don’t be shy, tell them off!
  4. Most importantly: If everyone picks up a piece of litter every day, all communities will be clean.

We need more social norms such as point #4, so I will re-iterate on this again:

If everyone picks up a piece of litter every day, then our communities will be clean again. Start today!

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